Due to the campaign efforts of Anna Jarvis, several states officially recognized Mother's Day, the first in 1910 being West Virginia, Jarvis’ home state. In 1914 Woodrow Wilson signed the proclamation creating Mother’s Day, the second Sunday in May, as a national holiday to honor mothers.
Although Jarvis was successful in founding Mother's Day she soon became resentful of the commercialization and was angry that companies would profit from the holiday. By the early 1920's, Hallmark and other companies had started selling Mother's Day cards. Jarvis became so embittered by what she saw as misinterpretation and exploitation that she protested and even tried to rescind Mother's Day. The holiday that she had worked so hard for was supposed to be about sentiment, not about profit. Jarvis's intention for the holiday had been for people to appreciate and honor mothers by writing a personal letter, by hand, expressing love and gratitude, rather than buying gifts and pre-made cards. Jarvis organized boycotts and threatened lawsuits to try to stop the commercialization. She crashed a candymakers' convention in Philadelphia in 1923. Two years later she protested at a confab of the American War Mothers, which raised money by selling carnations, the flower associated with Mother’s Day, and was arrested for disturbing the peace.
Jarvis's holiday was adopted by other countries and it is now celebrated all over the world.