Toyota is one of the great Japanese car manufacturers who have really put a lot of thought into their logo. What does the word Toyota mean? In Japanese the word Toyota means “Eight” which is thought to be a lucky number bringing success and good fortune.
The main reason why the Toyota symbol is an example of good logo design is in the fact that it encompasses all of the letters into one symbol while keeping the symbol consistent, symmetrical and proportionate. If you look at the diagram below, it shows how each of the TOYOTA letters can actually be seen within the logo.