Toyota is one of the great Japanese car manufacturers who have really put a lot of thought into their logo. What does the word Toyota mean? In Japanese the word Toyota means “Eight” which is thought to be a lucky number bringing success and good fortune.
The main reason why the Toyota symbol is an example of good logo design is in the fact that it encompasses all of the letters into one symbol while keeping the symbol consistent, symmetrical and proportionate. If you look at the diagram below, it shows how each of the TOYOTA letters can actually be seen within the logo.
The colours used – Red as used with many other car manufacturers, connote ideas of loyalty, speed , and because it is a primary colour it makes the business appear as one of the foundation businesses increasing trustworthiness and respect.
Last week Magnet Media Lab produced this live Google+ Hangout On Air for Toyota, to help showcase its new 4Runner and the vehicle’s off-road capabilities. Professional stunt driver Andy Bell took the wheel, driving through the California desert while host Rutledge Wood (of History channel’s Top Gear) talked with him through a headset. Using a multi-camera setup, the hour-long hangout worked to reply to audience questions on the fly, demonstrating answers with action as Bell showcased how the 4Runner aptly handles various off-road obstacles.
The 2014 4Runner has a redesigned instrument panel. The new shape is tailored to accommodate high-end technology, such as the 6.1-in. high-resolution touch-screen display, standard on all models. Also standard is the Optitron instrumentation, which makes the gauges easy to see, day or night.
4Runner’s standard 4.0-liter V6 engine pumps out 270 horsepower and 278 lb.-ft. of torque. You won’t fall short of power, be it challenging grades or passing an 18-wheeler. Just because you’re venturing into some of nature’s toughest ranges doesn’t mean you have to leave everything behind. 4Runner adheres to SAE J2807, the standard for tow ratings set by the Society of Automotive Engineers (SAE).
Check out this un-cut video below and find out the new TOYOTA 4Runner performance.
RESOURCE: Magnet Media Films
Haskell Auto team