Toyota is one of the great Japanese car manufacturers who have really put a lot of thought into their logo. What does the word Toyota mean? In Japanese the word Toyota means “Eight” which is thought to be a lucky number bringing success and good fortune.
The main reason why the Toyota symbol is an example of good logo design is in the fact that it encompasses all of the letters into one symbol while keeping the symbol consistent, symmetrical and proportionate. If you look at the diagram below, it shows how each of the TOYOTA letters can actually be seen within the logo.
The colours used – Red as used with many other car manufacturers, connote ideas of loyalty, speed , and because it is a primary colour it makes the business appear as one of the foundation businesses increasing trustworthiness and respect.
The LF-NX concept focuses on the growing segment of smaller, more urban-centric compact premium crossovers. The LF-NX concept’s bold, striking and innovative exterior brings more distinctive and sculpted styling. Extremely expressive, signature front lighting features three diamond-shaped LEDheadlamps and the independent Daytime Running Lights (DRL) first seen on the new IS sedan.
Reinforcing the LF-NX concept’s premium SUV credentials, the strength and refinement of this carved metal surfacing is complemented throughout the cabin by black and Sunrise Yellow leather upholstery with contrast stitching, and sophisticated blue instrument and switchgear lighting.
The full hybrid drive system combines a 2.5-liter, four-cylinder Atkinson cycle gas engine with a powerful electric motor. At lower speeds, the LF-NX can operate under electric motor power alone.
More info at Lexus.com
BMW i3 with its visionary design, it defines the automobile of tomorrow. BMW eDrive power train was designed in the scope of the BMW efficient dynamics technology and is not only locally emission-free, but also offers an incomparable and nearly silent driving experience. 125kW of peak performance and has an unladen weight of just 1,195 kg (2,635 lb). 7.2 secs from 0 to 100 km'h (62 mil/h). BMW i3 provides a wealth of intelligent ConnectedDrive functions that the driver can easily operate using a smartphone. With BMW i remote apps for iOS and Android, a route can be panned and chosen before drive.
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Haskell Auto team