Toyota is one of the great Japanese car manufacturers who have really put a lot of thought into their logo. What does the word Toyota mean? In Japanese the word Toyota means “Eight” which is thought to be a lucky number bringing success and good fortune.
The main reason why the Toyota symbol is an example of good logo design is in the fact that it encompasses all of the letters into one symbol while keeping the symbol consistent, symmetrical and proportionate. If you look at the diagram below, it shows how each of the TOYOTA letters can actually be seen within the logo.
The colours used – Red as used with many other car manufacturers, connote ideas of loyalty, speed , and because it is a primary colour it makes the business appear as one of the foundation businesses increasing trustworthiness and respect.
Last week Magnet Media Lab produced this live Google+ Hangout On Air for Toyota, to help showcase its new 4Runner and the vehicle’s off-road capabilities. Professional stunt driver Andy Bell took the wheel, driving through the California desert while host Rutledge Wood (of History channel’s Top Gear) talked with him through a headset. Using a multi-camera setup, the hour-long hangout worked to reply to audience questions on the fly, demonstrating answers with action as Bell showcased how the 4Runner aptly handles various off-road obstacles.
The 2014 4Runner has a redesigned instrument panel. The new shape is tailored to accommodate high-end technology, such as the 6.1-in. high-resolution touch-screen display, standard on all models. Also standard is the Optitron instrumentation, which makes the gauges easy to see, day or night.
4Runner’s standard 4.0-liter V6 engine pumps out 270 horsepower and 278 lb.-ft. of torque. You won’t fall short of power, be it challenging grades or passing an 18-wheeler. Just because you’re venturing into some of nature’s toughest ranges doesn’t mean you have to leave everything behind. 4Runner adheres to SAE J2807, the standard for tow ratings set by the Society of Automotive Engineers (SAE).
Check out this un-cut video below and find out the new TOYOTA 4Runner performance.
RESOURCE: Magnet Media Films
Today, instead of having only 17 thousand EPA employees working to protect the environment, we now have over 300 million Americans as environmental partners making environmentally protective choices. By equipping this growing army of environmental stewards with the tools they need to meet today’s challenges, EPA is helping America shift into a green culture.
Going green is easier than you think. There are little things you can do every day to help reduce greenhouse gases and make a less harmful impact on the environment. Taking care of the Earth is not just a responsibility -- it's a privilege. In that spirit, HowStuffWorks came up with 10 things you can do to help save the earth.
Here's how you can do...
1. Recycle.You can help reduce pollution just by putting that soda can in a different bin. If you're trying to choose between two products, pick the one with the least packaging. If an office building of 7,000 workers recycled all of its office paper waste for a year, it would be the equivalent of taking almost 400 cars off the road.
2. Leave your car at home. If you can stay off the road just two days a week, you'll reduce greenhouse gas emissions by an average of 1,590 pounds per year.
3. Walk or ride your bike to work, school and anywhere you can. You can reduce greenhouse gases while burning some calories and improving your health. If you can't walk or bike, use mass transit or carpool.
4. Compost. Think about how much trash you make in a year. Reducing the amount of solid waste you produce in a year means taking up less space in landfills, so your tax dollars can work somewhere else.
5. Change your light bulbs. Compact fluorescent light bulbs (CFLs) last 10 times longer than a standard bulb and use at least two-thirds less energy.
6. Maintain your car. Underinflated tires decrease fuel economy by up to three percent and lead to increased pollution and higher greenhouse gas emissions.
7. Make your home more energy efficient (and save money). Clean your air filters so your system doesn't have to work overtime. Get a programmable thermostat so you aren't wasting energy when you aren't home.
8. Turn off lights when you're not in the room and unplug appliances when you're not using them. It only takes a second to be environmentally conscious.
9. Drive smarter. Slow down -- driving 60 miles per hour instead of 70 mph on the highway will save you up 4 miles per gallon.
10. Pay attention to how you use water. The little things can make a big difference. Every time you turn off the water while you're brushing your teeth, you're doing something good.
The LF-NX concept focuses on the growing segment of smaller, more urban-centric compact premium crossovers. The LF-NX concept’s bold, striking and innovative exterior brings more distinctive and sculpted styling. Extremely expressive, signature front lighting features three diamond-shaped LEDheadlamps and the independent Daytime Running Lights (DRL) first seen on the new IS sedan.
Reinforcing the LF-NX concept’s premium SUV credentials, the strength and refinement of this carved metal surfacing is complemented throughout the cabin by black and Sunrise Yellow leather upholstery with contrast stitching, and sophisticated blue instrument and switchgear lighting.
The full hybrid drive system combines a 2.5-liter, four-cylinder Atkinson cycle gas engine with a powerful electric motor. At lower speeds, the LF-NX can operate under electric motor power alone.
More info at Lexus.com
BMW i3 with its visionary design, it defines the automobile of tomorrow. BMW eDrive power train was designed in the scope of the BMW efficient dynamics technology and is not only locally emission-free, but also offers an incomparable and nearly silent driving experience. 125kW of peak performance and has an unladen weight of just 1,195 kg (2,635 lb). 7.2 secs from 0 to 100 km'h (62 mil/h). BMW i3 provides a wealth of intelligent ConnectedDrive functions that the driver can easily operate using a smartphone. With BMW i remote apps for iOS and Android, a route can be panned and chosen before drive.
Find out more...
Valentine’s Day at the corner, and you’re probably planning a date with someone in your life. There’s no debating the value of preventive maintenance to keep your car running well – not to mention getting you safely to your hot Valentine’s Day date. This Valentine’s Day, show your car a little love and take the following preventive maintenance steps:
If you’re taking to the roads over the date, don’t ignore any warning signs on your dashboard light. Take your car in for maintenance and service. Call us to setup your appointment.
Memorial Day and summer are around the corner. Some people plan travelling with family for the Memorial Day weekend or in summer for family vacations.
With the warm weather, the following tips can prove very important for travelers:
Haskell Auto team